Glossary
Transparent PNG
A transparent PNG is an image file with an alpha channel — only your logo prints on the shirt, with no white box around the artwork.
A transparent PNG is a raster file saved with a so-called alpha channel, which tells software that the background of the image is invisible. Unlike a JPG, which always carries a solid (usually white) background, a transparent PNG contains only the logo or lettering itself — and that is exactly what ends up on the shirt.
It is the most convenient raster format for ordering custom prints: you send the file, and we prepare a realistic design proof showing your logo in the chosen spot. For a sharp DTF print, the file should be around 300 DPI at the final print size.
Only have your logo on a white background, or in rough shape? No worries — as part of our free print-file preparation we remove the background and clean up the artwork, and you get a design proof to approve before production. Start in the online designer.
Related terms
Print Resolution (DPI)
DPI (dots per inch) measures print resolution. The higher the resolution of your logo file, the sharper and more detailed the finished print.
Vector File (AI, EPS, SVG, PDF)
A vector file (AI, EPS, SVG, PDF) stores artwork as mathematical curves, so your logo scales to any size with zero loss of quality.
Logo Vectorization
Logo vectorization redraws a raster image (JPG, PNG) as a vector file you can scale to any size without losing sharpness.
DTF Printing (Direct to Film)
DTF printing is a digital heat-transfer method: full color, durability through dozens of washes, and pricing that makes sense from just 10 shirts.
Custom logo t-shirts for your business
From $13 per shirt, 10-piece minimum, 5–7 business days production. Design your shirts in the online designer — the price shows instantly and you order and pay online.
Design your shirts online