Print Resolution (DPI)

DPI (dots per inch) tells you how many print dots fit into one inch — the basic measure of resolution for raster graphics. In apparel printing the quality standard is 300 DPI at the final print size: a file that meets it guarantees crisp edges and legible detail.

The most common problem is a logo pulled off a website — web graphics usually run at 72 DPI in a small size, so blown up on a shirt they turn blurry and jagged. A vector file, on the other hand, has no DPI limits and scales endlessly — which makes it the best source format for a logo.

You don’t have to judge your file quality yourself. We check every graphic for free, fix or vectorize it if needed, and send you a design proof to approve before printing — so the print comes out exactly the way it looks on screen.