Glossary
Back Print
A back print is a large graphic on the back of a shirt — usually the company name, phone, and website — advertising readable from across the job site.
A back print is a large graphic placed on the back of a shirt — most often the company name, phone number, and website. It is the biggest advertising space a shirt offers, readable even from 40 feet away.
For service businesses — contractors, remodeling crews, landscapers — a shirt with a back print works like a walking billboard: customers see your phone number while your employee is up on a roof, out in a yard, or standing at the register. We cover this in more depth in our guide to custom t-shirts for contractors in Chicago.
The most popular combo is a logo on the left chest plus full company info on the back. Full-color DTF printing stands up to daily wear and survives dozens of washes, so your advertising does not fade after one season.
Related terms
Left-Chest Print
A left-chest print is the classic small company logo placed at heart level — the most popular print placement on company shirts and workwear.
DTF Printing (Direct to Film)
DTF printing is a digital heat-transfer method: full color, durability through dozens of washes, and pricing that makes sense from just 10 shirts.
Hi-Vis Safety Shirt
A hi-vis shirt is fluorescent safety apparel with reflective stripes — often required by ANSI safety rules on commercial jobsites across the US.
Print Care
Print care covers washing and drying printed shirts: wash inside out, use cold water, skip the bleach, and tumble dry low to keep graphics looking new.
Custom logo t-shirts for your business
From $13 per shirt, 10-piece minimum, 5–7 business days production. Send your logo — you will get a free quote within 24 hours.
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